SIDEWALK LABS (ASSIGNMENT)

 

 WHAT IS SIDEWALK LABS?

Sidewalk Toronto is a joint effort by Waterfront Toronto and Alphabet’s Sidewalk Labs to create a new kind of mixed-use, complete community on Toronto’s Eastern Waterfront, beginning with the creation of Quayside.

RYERSON ASSIGNMENT

During my first semester in the Masters of Digital Media program we were tasked with creating an infographic explaining one of Sidewalk Labs new technologies. I decided to focus on their “Dynamic Roads”. What are Dynamic Streets though? They will be “a reconfigurable street platform made of hexagonal tiles with light sources at their centre. The idea is that in a future of (hopefully safer) autonomous vehicles, the lights can be programmed to efficiently redirect traffic and pedestrian flows” (Pagliacolo, 2018)


Portfolio Item #1 - SIDEWALK LABS INFOGRAPHIC

Below is the Sidewalk labs assignment as described above. The format of the infographic takes the tone of a pitch deck rather than a common infographic. I believe the key to understanding these new technologies is patience. Bombarding the reader with too much information on a single page may scare the reader. A booklet format may entice the reader to engage with it therefore allowing an understanding of something they have never seen before.